Did you know that 1/3 of online giving occurs in December and 22% occurs December 30th and 31st? However, don’t wait until December to think about online giving. . . Relationships need to be cultivated. This is true offline as well as online.
We must develop all web-based competencies – including enewsletters, social media, branding, and search engine optimization – in order to succeed in any online campaign and to truly maximize the December giving push.
I’ve created Online Giving 2011: Your Best Year Ever to help nonprofits harness the power of online philanthropy. Over the course of the year, you’ll master the core competencies needed for success. Course materials and resources will be provided to help you make 2012 your best online fundraising year ever!
During this year-long web-based course you will:
- Create your 2012 Online Giving Road Map
- Develop an engaged social media community
- Deliver an enewsletter donors wait for
- Raise funds via a successful online giving campaign
This course is GUARANTEED to increase your online giving in 2012!
Monthly Course Webinars include:*
Jan: Online Giving ~ Are you Ready? (30 min – free)
Feb: Creating Your Roadmap for Online Giving
Mar: Leaving Your Mark ~ Branding, Blogging, & the Web
April: You’ve Got My Ear ~ Donors and Enewsletters
May: Online Cultivation ~ Donors and Social Media
June: The Anatomy of an Ask ~ Designing Your Online Fundraising Campaign
July: Testing the Waters ~ Warming Your Audience with Small Online Asks
Aug: Bonus Class ~ Participants vote on the topic
Sept: PowerHour ~ Review and provide feedback on classmates’ campaigns
Oct: It’s You, Online ~ Using Your Personal Brand to Maximize Fundraising Nov: Final Push ~ Harnessing the best fundraising month of the year
Dec: Bonus Class ~ Participants vote on the topic
*Each webinar is one hour long. Dates are scheduled 2-4 weeks in advance. Don’t worry if you cannot make the date. All webinars will be recorded and emailed to course registrants to review. You won’t miss a thing!
Save $225! Purchase the yearlong series for $275 by January 31st and save $225! That is a $75 savings off of the full price of the year ($350) plus two FREE 30 minute coaching sessions valued at $150. What a deal!
Want more information? The January webinar is free! This webinar will articulate the core competencies needed for a successful online giving campaign. It will lay out the road map for the course and show you exactly what you can do to make 2012 your best year ever.
Class materials: (You won’t find these anywhere else!)
- Online Giving Roadmap Template
- Enewsletter Rescue Plan
- Social Media Strategy Guide
- Social Media Policy eBook
- Resources for online giving, enewsletters, social media, and more
- Access to recorded versions of the webinars
- And more!
My Guarantee: If you attend every webinar, create and follow your road map for online giving, and you still find that online giving to your nonprofit doesn’t increase by at least 10% in 2012 as compared to 2011, you can choose between 100% of your money back or 3 hours of free coaching.